Since this is a triple feature, Let's make it short and sweet.
SAPIENT: http://www.sapient.com/en-ca/
A lovely trio to sit and have a chat with. An informal presentation with some demo reels and work shown. Great advice was given to all in the class. There seems to be a consensus when it come to words of wisdom from those who visit us in the depths of Sheridan College. I seemed to have misplaced my notes on this guest lecture, but I remember that I made good note of adding Sapient to my list of potential employers I would like to work for. The ambition is great.
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THE DIVINKSY GROUP & AEROPLAN Alden Hadwen(left)
Manager of Corporate Social Responsibilty
at Aeroplan and
Pamela Divinsky
Founder of The Divinksy Group
Pamela did a wonderful lecture on the topic of Corporate Social Responsibility (CSR). She covered what it is and how it worked. Shr also provided us with some current examples. Without going into detail here, Pamela talked to us about who is doing it, why they are doing it, and how are they doing it. She was very thorough in her explanations and did a fantastic job and opening up our minds and thinking about how we, ourselves, could get involved.
"EVERY THOUGHTFUL MAN MUST CONCIEVE THAT THE PURPOSE OF INDUSTRY
is the quite as much the advancemets of social well being as the product of wealth." – John D. Rockefeller, 1923
Alden based her presentation on the CSR of Aeroplan and what they are doing to become more social with the community. She opened up with this inspiring video: http://vimeo.com/16492535
Based on this video, this action by Aeroplan, Alden went further into detail about how this idea came about and how it was made possible. This is only one of the amazing things that Aeroplan is doing, they just need to get the word out more so more and more people can get involved.
An inspiring duo, Pamela and Alden– I'm glad I got the chance to be a part of it.
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John Alabaszowski
Group Creative Director at MacLAREN McCann MRM
John has been with MacLaren McCann for about 6 years now and has really enjoyed his time there. McLaren McCann is the biggest canadian ad agency in Canada, employing around 4-5 hundred people in Canada, 11 people in Vancouver and about 30-40 people in Calgary. It has begun to merge into one crazy department, John says. Meaning that all sections of the industry have been merging inside the building and creating a really nice and unique environment to both work and learn in. Some major clients of MM are: GM, Nestle, and RBC.
"DIGITAL IS A DELIVERY FORM, IT IS NO LONGER JUST THE DEVICE YOU VIEW SOMETHING ON– rather, it's about the experience you get from what you are viewing."
John began his presentation by telling us a little about him and the company and then showed us some "cool sh*t". Demo reels from client work for GM, Camp Oochigeas, and the alternate reality game marketing for Halo ODST Bootcamp. It really was, "some cool sh*t".
"THE TRICK IS ENGAGING PEOPLE WHERE THEY ARE–
not where you want them to be."
Lastly, he let us in on some good advice when it comes to us having "some cool sh*t". He provided us with some tips on what to bring to the table when you are offered an interview.
• always. always. always. BRING SOMETHING TO LOOK AT.
Whether this be your laptop to view your work on, or a physical portfolio, always make sure you bring something to show the person interviewing you.
• we WILL google you– you are being watched.
• no drinking before the interview! (This actually happened before).
• be organized! Have your portfolio pieces in order.
• be able to answer the most random questions.
What's you favourite website? Your favourite ad campaign in the last 6 months?
• constantly be learning and looking wherever you are.
"TOGETHER WE ARE GENIUS"
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