Juniper Parks' Stephen Bennett Gives Us A Guest Lecture

Unfortunately, I was unable to attend this informative guest lecture due to participation in the Living Pink Through Fashion - Runway Show and Calendar Launch Event that happened at Hamilton Place this past Friday. However, thanks to Lam Yeung for providing me with notes from the lecture as well as a few photos for me to use in my blog. You can find Lams' blog by clicking here.

Stephen Bennett is the current Creative Director at Juniper Park- a conventional ad agency located at 2 Bloor St W, 6fl in Toronto, Ontario. He started out as a traditional designer – like most of us who attended the lecture – who worked with brand identity, print design, and traditional advertising. He realized that there was a big space for potential to grow with the Internet and other digital mediums, which caused him to move forward into working with digital design. 

Juniper Park is a company that is little over 3 years old- just a baby. It has over 75 employees and their major clients include: 

• Fritos Lays

• Pepsico

• Quaker

• Mrs Vickies

• Sun Chips

• Virgin Mobile

"Stephen showed the class a model of the three primary thinking segments that come into play when it comes to solving design problems. He said that it is important that these three elements integrate together when it comes to thinking about design solutions."

If you wake up tomorrow and they were gone, would you care?

This is what it all comes down to. It’s not likely we’ll care if a certain product is gone from our lives. This is because the brand was not connected to us. But a good company will have a brand that is connected to our lives and if it’s gone from us, we might care. Apple is a great example of this.

Stephen also gave some advice to the class when they step out into the industry:
• It's not about whom you know, but who knows you
• Digital is in a healthy place right now. It's expanding
• Make Friends
• Be Curious
• Take Your Time
• Execution is Everything
• What's Your Story?

(Please visit Lams' blog if you wish to find out a detailed version of these points).

it is important that we stay relevant.

To learn more about Juniper Park, please feel free to visit the website below:

http://www.juniperpark.com/ 

And to contact Steve: stephen.bennett@juniperpark.com