Mosaic is tied with such social media events as Bud Camp and has worked with such name brands as Stride and Stella Artois. To find out more about Mosaic, please visit their website at www.mosaicxm.com.
As the SMIM, Meg is responsible for coming up with a social media marketing strategy, analytics, communicating to management, monitoring, and various other day-to-day tasks. She has minimal involvement in the ideation process of the projects, but is involved with creating the complete concept. How it works is that an idea will get pitched to her and her input will be asked for on what type of social media is best suitable for that idea (there are various forms, 'social networking' is just one). She also mentions that she does about four (4) hours of research 'homework', but if you have all of your work done, you can basically stroll in at a decent hour.
One of her favourite projects to work on was for the Rogers Cup where digital branders were hired to tweet about one experience (being at the Cup). People from everywhere were able to tweet and a big screen was located at the event where had a certain word be tweeted related to the event, the tweet would appear on the screen. This way, people from India could still have the interaction experience along with everyone else.
She started off her presentation with an awesome video (link below) and quote from Avinash Kaushik - an analytics evangelist at Google. He says, "Social Media is like teen sex. Everyone wants to do it, no one knows how, when finally done, there is surprise it's not better".
s o c i a l n o m i c s = s o c i a l m e d i a r e v o l u t i o n s
http://www.youtube.com/watch?v=sIFYPQjYhv8
http://www.youtube.com/watch?v=sIFYPQjYhv8
4 TRENDS : in social media.
i) REALTIME + SMARTPHONES CHANGE EVERYTHING
This is like Word of Mouth (WOM) on steroids. One Third (1/3) of Canadians own a smartphone and although his number is actually not that big, web traffic has increased by 193%. It is predicted that by 1013, smartphones will overtake PCs as the most common device used for web access worldwide. With the vast availability to post whatever we want, when we want, news spreads quicker more than ever. "Everything used to be published by professionals, not anymore." - by Clay Shirby; author, professor at NYU. That day is dead.
For example, the Tiger Wood scandal, when it first happened was just a car accident report. After @breakingnews (a twitter account) posted it, you were able to search details within ten (10) minutes on google. Forty-five (45) minutes later, CNN was breaking it on the television worldwide. And again, earlier this month there was a wide spread rumor that Pauly Shore had passed away, which was not true.
SO WITH ALL THIS ACCESS : it becomes : s p e e d v s . a c c u r a c y
ii) LOCAL BASED SERVICES & GEO-TAGGING ie) Foursquare, Gowalla, and Yelp.
For those of you who are not familiar with geo-tagging, the above names have been linked to their site for you to check them out at your own leisure. However, for my example, I will be using Foursquare. Foursquare is a way for you to "check in" to where you are. So.. Starbucks for example. You can open your Foursquare Ap on your phone, click "check in" and your friends will be notified. If you check in the most times in one location, you become "mayor" of that location. In this case, Starbucks has teamed up with Foursquare to offer certain discounts to the "mayors" of their locations (you have to show the cashier proof though). Also, if you check in five (5) times, you earn a badge. That's right! You can earn badges by checking into different locations for many times, etc. It's sort of like the farmville of letting people know where you are.
This trend is growing faster and faster by the day. Just last March (2010) Meg said she did this presentation at another lecture and Foursquare was only at one (1) million people. When she presented today, it has reached three (3) million people. Twitter took almost two (2) years to get 1 million people. Speaking of Twitter, it has also added a geo-tagging feature and in the U.S., Facebook has realeased "Facebook Places", which will bring geo-tagging even more into the mainstream.
iii) HELLO WORLD, GOODBYE PRIVACY!
please be c a r e f u l of who you let know what
example : http://www.youtube.com/watch?v=PO8gYalntVQ
example : http://www.youtube.com/watch?v=PO8gYalntVQ
You must, must, MUST! be careful when posting things you probably should not be posting. Many social networking sites let you link accounts. Such as linking your Twitter account to your Facebook account, and your blogging account, and your Foursquare account and the other million accounts you may or may not have. In relation to the video posted above, this site was also presented to us by Meg : http://pleaserobme.com/
This site was posting the links to the accounts of people notifying everyone and anyone that they were not at home, just asking to be robbed like the previous story. I think this is a very valid point and I hope it has showed people how a simple status update can cost you in real life.
your d i g i t a l life and r e a l life are C O N N E C T E D !
iv) SOCIAL MEDIA GETS LESS SOCIAL
if generation one (1) and two (2) opened up the door to social media, generation three (3) must close it. We need to cut through the clutter! Social Networking sites like Facebook have a lot going on - the gamers post, the non-stop poster, and various other information that you just do not care about or want to know about. Because of this, there has actually been a decrease in using social networking sites, although overall worldwide, it has increased. However, there are certain networking sites that you can only have an account if your resume is accepted (bluechipexpert.com), or sometimes a criteria is not even provided (aprivateclub.com - New Yorkers Only), or you must be a student or graduate (doostang.com).
A lot of people have become reliant on sites - like facebook - and feel withdrawl symptoms when away from it for longer than a few hours. There are those that delete their accounts to give themselves a break for a day or two, or even weeks and months at a time and still will come back and reactivate their account. A great example would be students who finally think they should be spending more time on their studies then tweeting about how many pages of homework they have to read and essays to write.
"What shall I do after I've killed myself with the web2.0 suicide machine?"
"Try calling some friends, take a walk in a park or buy a bottle of wine and start enjoying your real life again. Some Social Suiciders reported that their lives has improved by an approximate average of 25%. Don't worry, if you feel empty right after you committed suicide. This is a normal reaction which will slowly fade away within the first 24-72 hours."
Meg leaves us with a few last facts and thoughts:
i) 5 of the top 7 countries that first embraced social networking devices have declined in number of users.
Does this suggest the Canary in the Coal Mine theory?
ii) in some schools, in their lecture classes, use a separate projector to display a live twitter feed for those in the lecture to use. This is designed for those students who feel a little shy about asking questions in front of people they do not know, or just feel that their question may not be worth asking, but do not want to get laughed at - a common issue in all schools.
iii) there are social media regulations for companies that have outlines on what can and can not be shared through social networking. For example, a beer company may not allow showing of a picture where someones' beer is half empty at a party environment because it can potentially be viewed as them condoning abuse of alcohol consumption. Also, a lot of companies have it said that if you are working for them and are to attend a promo event, you must disclose that you are doing business what that company. Anything that may come across as 'trying to hide something' may have serious consequences - this is mainly being seen in the U.S. as of late.
iv) the increase number of parents and older generation male and females logging onto social networking sites, like Facebook, may put forth a movement of teens and kids moving onto other networking sites. I mean.. no one wants to like what their parent likes, right? People may become more selective of the networks they join and why.
She also left us with this last image : open for debate.
